Artificial Intelligence
Finding the Value in AI
Focus AI on the core engines of value creation—pricing, growth, cost, and capital productivity. Start with high-ROI use cases, measure outcomes rigorously, and scale what works.
"Start where value is obvious—then scale with reusable patterns and rigorous measurement."
Where AI drives ROI
- Pricing power: dynamic price setting and promotion optimization.
- Growth lift: targeting, personalization, and funnel optimization.
- Cost efficiencies: automation, forecasting, and planning.
- Capital productivity: inventory and capacity optimization.
Practical steps
Pick three high-impact use cases; define KPIs and baselines; stand up minimal data and tooling to deliver results quickly. Capture lessons into templates for repeated use.
Expand to adjacent use cases where inputs, models, and workflows overlap—compounding results while reducing marginal effort.
